Data & Analytics

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that resonate.

Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain.

Mondelēz, PepsiCo, and General Mills are at the forefront, testing new retail media formats that go beyond traditional advertising.

We’re excited to share key highlights from the Consumer Goods Sales & Marketing Summit, along with links to our expanded coverage.

Understanding how to leverage consumer data effectively, and how to accurately measure success, will be crucial for maximizing sales and marketing strategies. See what the experts have to say.

The apparel and footwear manufacturer is joining the flock of consumer goods companies investing in generative AI to improve digital creative effectiveness.

According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.

Research firm IHL Group has expanded its services to include helping businesses determine if the AI juice is worth the squeeze.