Data & Analytics

Market6, a provider of web-based retail analytic applications, announces the introduction of Market6 Vantage.

Mizuno USA implements Tegile Systems hybrid storage architecture to manage and protect its information assets.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

The first half of 2014 flew by, yet so much has changed. CGT stops time for a moment to recap the most-read news and trend stories on consumergoods.com from January through June. What does this short list tell us? Consumer trends, industry predictions and big data, of course, are the top-of-mind topics among our readers. And, it seems as though everyone is trying to figure out the next big thing.

The new offering provides clients with end-to-end business intelligence that drives sales by delivering real-time, actionable intelligence to field operations for improved in-store retail execution and on-shelf availability.

Kimberly-Clark has been an industry pioneer, industrializing its business process operations through Genpact in 2007, when the company made the strategic decision to drive more cost-effective finance operations in order to focus on product innovation and customer service.

Kellogg will use APTs cloud-based Test & Learn software to evaluate initiatives in merchandising, product, pricing and operations.

Brand new research from CGT and IDC Manufacturing Insights examines the substantial progress that consumer goods companies are making in the areas of trade promotion management, downstream data, consumer engagement and S&OP.