Data & Analytics

The Changed Face of Hygiene and CPG
Not only has the Hygiene business exploded, but it’s experienced a shift in consumer habits, creating a chance for brands to move from the kitchen and bathroom into new spaces. From inside the home to outside the home, this report explains how consumer attitudes are evolving, and exposes the new opportunities for brands.
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Tapestry Looks To Power Personalized Experiences
The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

Analytics Unite 2020: See What You Missed!

Catch up on all the great educational content from Analytics Unite 2020.
Estee Lauder Grows Conversion Rate 10-Fold With Virtual Services

The Estee Lauder Companies is leveraging its digital consumer engagement investments to serve consumers “craving convenience and choice” during the pandemic.
Planterra Foods Teams for Real-Time Consumer Insights

With the Alida Sparq digital insights platform, the plant-based protein startup brand will be able to unlock real-time feedback in order to develop more innovative products and a better customer experience.
Nielsen to Sell Global Connect Business for $2.7B

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement
Kimberly-Clark Shakes Up Leadership to Accelerate Global Business Strategy

The executive leadership changes announced to take effect Nov. 1, 2020; while Achal Agarwal intends to retire after 40-year career.
Land O’Lakes Leans On Tech for Pandemic Strategy Sketching

The 100-year-old- co-op was confronted with more disruption during an eight-week period than it had experienced in eight years.
Nielsen Global Consumer Business Rebranding as NielsenIQ

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.
Food Waste, Food Insecurity and AI

Artificial intelligence has been used widely to address a huge righty variety of business challenges and opportunities. Where it hasn’t been deployed all that often is in the area of sustainability and general corporate responsibility.