Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.
One of the most pressing questions on the minds of consumer goods executives took center stage last week as the National AI Advisory Committee (NAIAC) met to discuss the evolving state of U.S. artificial intelligence competitiveness and what AI means for the future of work.
Analytics Unite 2023 will be showcasing how executives are bringing data to life across their respective industries, giving attendees actionable insights to innovate with speed, optimize budgets and infrastructures, introduce streamlined services, and deliver unparalleled experiences.
Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.
This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.