Data & Analytics

Levi’s Taps AI for Body-Inclusive Avatars
Levi Strauss & Co is now leveraging artificial intelligence to create virtual body-inclusive avatars. Learn more.
Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time.

Sponsored
Direct to Consumer
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws.
Digital Marketing
Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.
Artificial Intelligence
L'Oréal Preps for the Future With Metaverse Incubator and AI- and Data-Powered Beauty Science
Despite roadblocks, the company reported “excellent performance” for the year in its latest earnings report, attributing the success to these digital innovations.
Supply Chain
Tapestry Weaves Consumer Data Through the Value Chain
Learn how the Coach and Stuart Weitzman parent is leveraging consumer data through the full value chain, embedding data into day-to-day decision making, while Kate Spade is contributing to change by giving its products a second life.
Artificial Intelligence
Help Wanted: Fewer Fears, More Training With AI’s Impact On the Future of Work
One of the most pressing questions on the minds of consumer goods executives took center stage last week as the National AI Advisory Committee (NAIAC) met to discuss the evolving state of U.S. artificial intelligence competitiveness and what AI means for the future of work.
Internet of Things (IoT)
General Mills Forging Digital Connections In Consumer Kitchens
General Mills is exploring home IoT devices to better understand consumer behavior partners.
Analytics Unite
Consumer Goods and Retail Leaders Will Bring Data to Life at Analytics Unite 2023
Analytics Unite 2023 will be showcasing how executives are bringing data to life across their respective industries, giving attendees actionable insights to innovate with speed, optimize budgets and infrastructures, introduce streamlined services, and deliver unparalleled experiences.
Tech Transformation Videos
Tech Transformation Video: Imteaz Ahamed Of Reckitt Talks MACH
Learn why retailers and consumer goods companies are exploring the benefits of MACH technologies and what the future might hold for generative AI.
Tech Transformation Podcasts
Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT
Unless you’ve been living under a rock, you’ve probably been inundated with news and hot takes on generative AI, including ChatGPT. But what does it mean for retail and consumer goods? There’s a massive amount of potential, and it’s moving really quickly.
Data & Analytics
How CPGs Can Use Real-Time Data for Real-Time Decisions
Over the past few years, retailers have embraced and prioritized deeper data capabilities, enabling opportunities for retailer / CPG collaboration in the year ahead that were simply not possible in years past.
Sponsored
Direct to Consumer
CDP Use Cases in Consumer Goods
This video interview explores real-world examples of CDP use cases for consumer goods companies – like building robust first-party data, transforming customer relationships through DTC, decreasing reliance on IT and technical teams, and ultimately, delivering on customer acquisition and retention.
Loyalty Marketing
PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s
PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.

A collection of news, articles and other featured content about Data & Analytics.

Data & Analytics

Levi’s Taps AI for Body-Inclusive Avatars

Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences

DTC’s Evolving Role in Building Privacy-Led Consumer Experiences

Coca-Cola Goes Local In Digital Marketing Pilots

L'Oréal Preps for the Future With Metaverse Incubator and AI- and Data-Powered Beauty Science

Tapestry Weaves Consumer Data Through the Value Chain

Help Wanted: Fewer Fears, More Training With AI’s Impact On the Future of Work

General Mills Forging Digital Connections In Consumer Kitchens

Consumer Goods and Retail Leaders Will Bring Data to Life at Analytics Unite 2023

Tech Transformation Video: Imteaz Ahamed Of Reckitt Talks MACH

Tech Transformation Podcast: Reckitt’s Imteaz Ahamed On Generative AI and ChatGPT

How CPGs Can Use Real-Time Data for Real-Time Decisions

CDP Use Cases in Consumer Goods

PIM Brands Expands First-Party Data Partnership Following Successful Pilot With Welch’s

TikTok’s uncertain U.S. future has major implications for retailers

Retailers must empower workforces to improve customer experiences

Consumer research snapshot: Social commerce shows greatest growth among online shoppers