Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.