Data & Analytics

Generative AI Tracking To Transform Sales Functions and Data Use: Gartner
While a great deal of the hype surrounding generative AI has been focused on marketing use cases, the technology stands to transform how sales organizations collect and use complex data.
Williams-Sonoma Leverages AI to Deliver Data-Driven Personalization
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.

Navigating the Changing Tides: The Power of Demand Sensing in the CPG Sea
In this unpredictable environment, one word spells the difference between success and disaster: fluidity. Learn more.
Clorox Gains Access to Deeper Consumer Analytics Via Sam’s Club Shopper Insights
Clorox is one consumer goods company who has signed on to leverage the Sam’s Club retail media platform, MAP. Learn about the company's increased data visibility.
The Hershey Company Creates First CTO, Names Deepak Bhatia to the Role
The Hershey Company is looking to dive deeper into analytics and automation, introducing its first-ever chief technology officer to its executive leadership team. Deepak Bhatia will be taking on the role.
Supply Chain Issues Today
Today’s supply chain technology trends are shaped by the complexity of the ecosystem, from weather patterns to economic uncertainty to geopolitical volatility.
Coca‑Cola Creations Travels to Year 3000 With Generative AI-Powered Experience
Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes.
Amazon Taps AI to Expand Sellers’ Ecosystem and Supply Chain Capabilities
Amazon is building out its supply chain services for sellers, offering merchants the ability to distribute products from its warehouses to physical stores and fulfillment centers.
Why are There Supply Chain Disruptions?
The one constant in consumer goods supply chain technology trends is rapid and relentless change. What are the supply chain technology trends shaping disruption?
Is the Supply Chain Crisis Over?
Experts on supply chain technology trends are often asked if the supply chain crisis is over. The reality, however, is a little more complicated.