Data & Analytics

Learn about their digital transformation investments across the supply chain — despite ongoing economic headwinds — and how these changes will trickle down to the end-consumer.

The complexity of ecosystem partners is placing unprecedented demands on IT infrastructure, ones extreme enough that old architectures and patchworks of systems can’t keep up. Learn more.

P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.

Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more. 

The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. 

A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Colgate-Palmolive has developed a foundation to fuel the advancement of supply chain analytics that not only includes a dedicated analytics catalyst team but also a coach to lead them.

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology. 

The terms “supply chain” and “value chain” have long been used interchangeably as though they’re synonymous. However, while both share certain defining features, such as logistics and the delivery process, they are vastly different. Consider these five key advantages of a value chain.

Nestlé say they are piloting VR in product development, experimenting with tools and technologies that will enable them to create and quickly test product prototypes in Web3 and the metaverse.

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.