Data & Analytics

A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.

According to the company’s recently published annual review, Nestlé continues on its track to create value through consumer analytics. Learn more.

To gain a better understanding of how generative AI might transform various fields across the industry, we’ve tapped into expert voices and research from Coresight, Microsoft, and Gartner. Learn about potential applications as well as the risks involved.

Unilever recently commissioned its own study on the topic of sustainability. The primary question at hand: What drives consumers to actually act on sustainability initiatives? Find out here.

In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, and Rahul Ubgade, AVP, consumer, retail & logistics, Infosys discuss how economic volatility and market uncertainty have made revenue growth management even more important than it used to be, and how leading brands like

No- and low-alcohol beverages have been a standout category. Here we talk with Jamie Lissette, COO of Athletic Brewing Company about how they leverage consumer insights from their dedicated DTC base.

Watch a segment of our interview with Jamie Lissette, COO of Athletic Brewing Company, about how they leverage analytics within their operations.

Southern Glazer’s Wine & Spirits is equipping its field sales teams with new technology so they can spend more time with customers and less time checking product positioning. 

General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy.