Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
To gain a better understanding of how generative AI might transform various fields across the industry, we’ve tapped into expert voices and research from Coresight, Microsoft, and Gartner. Learn about potential applications as well as the risks involved.
In this edited webinar transcript Kraft Heinz’ global RGM lead, Maksym Roshchyn, and Rahul Ubgade, AVP, consumer, retail & logistics, Infosys discuss how economic volatility and market uncertainty have made revenue growth management even more important than it used to be, and how leading brands like