Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers.
Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.
Installed at five on-premise accounts, the tap lights up to deliver free rounds of Coors Light whenever Bud Light runs negative marketing messages on social- and broadcast-media channels.
The commitment builds on SAS' already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing and computer vision.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
Former P&G exec Remco Brouwer will explain how HR consulting giant Randstad used a "Digital Factory" to avoid the legacy enterprise issues that were holding back the company’s digital transformation.
