Nike Buys a Data Science CompanyThe apparel giant will use Boston-based retail predictive analytics and demand sensing firm Celect to bolster its direct-to-consumer strategy at the global level. WellPet Names Reinhard as CMOWellPet named a former Ocean Spray VP as its latest CMO. Effie Award Winner: Vicks Cold, Cough, Flu 2017-2018 Walgreens Joins RangeMe Platform Walgreens has officially joined the RangeMe sourcing platform to more easily access new and diverse suppliers. Nielsen, Quotient Partner on Omnichannel Data Set Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Henkel Buys into Online Hair Colorist eSalon A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. Edge by Ascential Teams with Jumpshot to Extend Digital Shelf Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot. PepsiCo to Acquire South African CPG The U.S. giant will buy Pioneer Foods for roughly $1.7 billion as a way to expand its global footprint. Female-Owned Design Firm SnapDragon Launches SnapDragon, a global brand design firm, was created with Elle Morris’ acquisition of HMSDesign in Fairfield, Connecticut. Hershey Takes a Less Siloed Approach to Media Buying At ARF's ShopperxScience event, Hershey Co.'s Ashlee Carlisle shared how the manufacturer has drawn inspiration from direct-to-consumer brands. First Previous 97 98 99 100 101 Next Last
