Corporate Strategy

Why Brands Should Care About Retailers as Media Companies
Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.
Mosaic Names Justine Greenwald Executive Creative Director
Mosaic, a brand activation agency that delivers consumer experiences in-store, online and in the community, added marketing veteran Justine Greenwald as its executive creative director.

Catalina and Samba TV Form Partnership

Catalina Marketing and Samba TV have partnered to integrate shopper behavioral data and video viewership insights at a massive scale, encompassing tens of millions of households and billions of data points.
Great Northern Promotes Jeff Michels to President of Packaging and Instore

Great Northern Corp. promoted Jeff Michels, packaging business unit manager, to president of packaging and in-store.
Hall of Fame Profile: Jody Kalmbach

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.
The Central Group to Expand Services with Barberan Jetmaster Printer

The Central Group, Toronto acquired the Barberan Jetmaster 1750 digital printer. It will add the printer to its arsenal in the fall of 2019.
Innomark Adds Inca Onset X3 Flatbed Press

Innomark Communications has added an Inca Onset X3 flatbed press to its digital printing facility in Miamisburg, Ohio.
POP Displays Expands Facilities

POP Displays expanded their facilities by moving its HQ from Yonkers to nearby Rye Brook, New York.
WestRock Acquires UBS Printing Group

WestRock Co. expanded its capabilities to support the beauty and personal care, nutraceutical and media industries with the acquisition of UBS Printing Group.
TABS Analytics Unites with Decision Insight

Technology-based firm TABS Analytics has acquired Decision Insight, a global shopper marketing research and analytics firm with expertise in both brick-and-mortar and online shopping environments.