The role, which has been open for about a year, has oversight over Kraft Heinz Canada's R&D, digital, consumer insights, strategy & whitespace and sustainability lines of business.
Most recently head of portfolio transformation at Mars Wrigley U.S., Frost brings more than 15 years of marketing and growth leadership experience to the No. 18 consumer goods company.
While at Mars Wrigley, she led a redesign of the company’s portfolio. She also served as head of marketing for Mars Wrigley Canada, leading the development of the 2025 strategy, innovation pipeline and communication for leading brands.
Frost began her career at PepsiCo.
"We are delighted to welcome Diana to our team," said Bruno Keller, Kraft Heinz Canada president. "She brings an impressive record of transforming brand portfolios as we focus on growing our beloved brands and moving into new spaces in order to spark happiness at every Canadian table."