RB Taps Filippo Catalano as CIO to Drive Digital Transformation During Dramatic E-Com Growth

Press enter to search
Close search
Open Menu

RB Taps Filippo Catalano as CIO to Drive Digital Transformation During Dramatic E-Com Growth

By Lisa Johnston - 10/23/2020

Filippo Catalano has departed Nestle SA to become chief information and digitization officer at RB.  

Catalano, who will also become a member of RB’s executive committee, will drive the IT and digital transformation efforts of the No. 48 consumer goods company.

The exec spent five years with Nestle, most recently as SVP, chief information officer. He spent more than 16 years at Procter & Gamble in a variety of IT and digital roles, and is a previous CGT CIO of the Year finalist.

In a statement announcing the appointment, RB CEO Laxman Narasimhan noted the importance of building and maintaining competitive IT and digital capabilities in today’s business landscape.

“Developments over the last decade and now — whether it's the growth of e-Commerce, the power of data analytics, social media pervasiveness or more recently the need to remain connected virtually — all further highlight that the IT and digital function is the backbone and engine of growth of RB,” said Narasimhan. “Additionally, technology underpins our ability to create new businesses and new business models for our increasingly digital consumer.”

The manufacturer of such brands as Lysol and Mucinex, RB has seen dramatic sales increases during the pandemic. Total revenue grew 6.9% in the third quarter, it reported this week, with e-commerce sales up more than 45% for the quarter and over 50% year to date. Its e-commerce sales — which include direct-to-consumer sales as well as those through its online-only platforms and omnichannel retailers — now represent 12% of total net revenue year to date.  

The company also announced a partnership with Google last month as part of its digital transformation, unifying its data to develop new consumer identification, journey and behavior capabilities.

More Leadership News

As part of its restructuring to its newly created Platform Services organization, The Coca-Cola Company has named Priya Raman as chief data officer, a new role for the company. 

Coty is bolstering its consumer beauty leadership with the addition of Stefano Curti as chief brands officer, consumer beauty, and the elevation of Alexis Vaganay to chief commercial officer, consumer beauty.

Ian Rogers is transitioning from LVMH’s chief digital officer into an advisory role at the company, and taking on the role of chief experience officer at Ledger, a cryptocurrency startup.