Corporate Strategy

The Power of She aka “Fearless Girl” campaign from McCann New York and State Street Global Advisors was presented with the Grand Effie trophy (best in show) on May 31 at the 2018 North American Effie Awards Gala in New York.

We present summaries of 16 of the 20 winning campaigns in the 2018 Shopper Marketing Effie Awards, which were presented by Effie Worldwide in partnership with the Path to Purchase Institute.

Industry vet Mike Ackerman joins as COO to oversee the cloud solutions provider's professional services.

The North American Shopper Marketing Effie Awards honor the most effective shopper marketing efforts of the year. Awards were presented at the Path to Purchase Institute’s Shopper Marketing Celebration.

The former Henkel exec will be responsible for all marketing, innovation and R&D initiatives.

The inaugural Genesis Awards will recognize analytics startups that can help retailers survive in an ultra-competitive marketplace.

Formerly chief integration officer for Nestlé Business Excellence in North America, Tom Smith will now oversee Nestlé Waters North America's U.S. sales operations.