Atlas Technology Group Names Mark Samuels President

Mark Samuels has joined data and analytics provider Atlas Technology Group as president.

With more than two decades of experience in the retail and consumer goods industry, Samuels has experience in new category management, merchandising processes and technology solutions. He most recently served as an external advisor for Bain & Company’s retail and consumer products practices, where he delivered category leadership capabilities and sales strategies to global consumer packaged goods companies and national retail organizations.

Prior to Bain & Company, he spent 20 years with Walmart in various leadership roles across the U.K. and U.S. spanning merchandise planning, category lifecycle management, space planning and pricing.

Atlas Technology Group is an Advantage Digital Commerce agency, and he’ll be tasked with advancing its larger enterprise vision for growth-oriented omnichannel category management and merchandising strategies.

 “We are very pleased to welcome Mark, whose domain expertise has made him a valued partner to brands and retailers all over the world, to the Advantage family,” said Chris Butler, president, Advantage Digital Commerce. “Mark’s forward-looking, tech-oriented approach aligns with the mission critical needs of our clients in this fast- and ever-changing business environment. He is the perfect leader to accelerate Atlas’ growth initiatives and leverage Advantage’s ability to provide consumer goods companies a true omnichannel commerce solution.”