Clorox Co.

CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.

Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans.

A veteran of the consumer packaged goods industry, Nick Vlahos has a track record of building global retail brands such as Burt's Bees, Brita and Green Works.

CGT’s annual ranking looks at the revenue winners and losers in an increasingly digital industry disrupted by changing consumer demands.

Jeffrey M. Ettinger will retire on October 30, 2016 and James P. Snee will take over as the company's new leader.

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.

After Clorox and DDB separate, the company has found two new creative agencies to further its digital transformation.