Clorox Co.

A Clorox and Alice.com Facebook flash sale proves social commerce pays off.

With this launch, Clorox now offers a complete portfolio of products designed to clean, disinfect and aromatize.

Daniel J. Heinrich brings to Energizer more than 34 years of experience in consumer products and financial management.

Clorox sought to understand shopper behaviors around preventive health products. The resulting insights served as the core of Clorox's "Prevent, Protect & Soothe" shopper solution program.

Clorox is the first in the industry to provide consumers with more robust information on its preservatives, dyes and fragrances.

It's still no surprise that P&G again tops this year's list. Find out which 19 other organizations keep P&G company on this register of CPG leaders.

Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.

The launch marks the most dramatic change in the company's visual identity since 1957.