2010 Top 100: Packaged Goods

Under the leadership of its new Chairman, President and CEO Bob McDonald, The Procter & Gamble Company (P&G) is actively accelerating business performance. Like most companies operating in the recession, sales declined in 2009. But things are looking up for 2010 as organic sales grew 3 percent and market share improved in 14 of the company's top 17 countries. P&G is now serving 4.2 billion consumers -- well on track to achieve its goal of reaching five billion consumers by 2015. McDonald attributes the improved performance to its sharp focus on innovation. In October, the company announced goals to triple the impact of its Connect + Develop open innovation program and to become the Partner of Choice for external innovators. 

 

 

This year, The Unilever Group shines against a gloomy economic backdrop, not only by growing its annual revenue 3.5 percent but by announcing plans to buy Alberto Culver, the brand owner of TRESemm, VO5 and Nexxus. The deal makes Unilever the world's leading company in hair conditioning, the second largest in shampoo and the third largest in styling, and significantly enhances its hair care presence in the United States, Canada, the UK, Mexico and Australasia, all of which will be significant hair care markets for years to come. Paul Polman, CEO, Unilever, said, "Bolt-on acquisitions such as Alberto Culver supplement organic growth and add powerful new brands to our portfolio."

 

 

In September 2010, The Clorox Company launched a new corporate logo, the most dramatic change in its visual identity since 1957. Using an updated version of the iconic diamond mark, a brighter blue and accents of green, Chairman and CEO Don Knauss said : "Our new logo better communicates what The Clorox Company stands for today. We've kept visual elements that reflect our heritage but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability."