With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.
Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.
Drone-based delivery has the potential to transform the last mile of the supply chain — one of the biggest challenges associated with managing costs, according to a recent report from IDC.
