Research Topic

The rise of e-commerce is influencing the retail marketing strategies of many consumer goods companies, according to the "Shopper Marketing Trends Report 2017."

In April, CGT will profile 10 small to mid-sized consumer goods companies (revenue less than $1 billion) that are making a big impact on consumers — and the competition — in today’s challenging marketplace.

In a move to improve the productivity of its trade promotion investment, Welch’s Foods. Inc. has selected T-Pro Solutions’ trade promotion optimization solution.

P2PI's annual events are designed to advance the industry's thought leadership while providing a forum for peer-to-peer interaction and networking. Learn about them here.

Under Armour’s newest system includes first recovery sleepwear line created in collaboration with Tom Brady, using bioceramics technology, to help athletes optimize rest and recovery.

General Mills has tailored its 2017 new-product lineup to capitalize on what the consumer packaged goods company see as "a dramatic rise in snacking around the globe as consumers adapt their eating habits to increasingly busy lifestyles."

Consumer spending on digital devices, services, and content will increase $3.4 trillion worldwide by 2020, according to International Data Corp. But while overall digital spending is going up, exactly what consumers spend their money on is evolving as the market matures.

Although the need for a direct-to-consumer sales strategy would seem to be a foregone conclusion for the consumer goods industry, many individual companies are apparently still on the fence.