Research Topic

After market research reveals a wealth of opportunity for healthier alternatives, Talking Rain brand, Sparkling Ice, expands into the UK and Ireland.

Companies often find themselves stuck in neutral and unable to make progress toward delivering real transformation across the operation.

Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role.

The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.

Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.

A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth.

Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.