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Research Topic

  • 15 Companies That Develop The Best C-Level Marketing Leaders

    Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.

  • Marketing to Healthy Food Shoppers

    So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

  • Walmart's New Food Lab Underway

    Walmart's new culinary and innovation center has 10 test kitchens aimed at developing new items.

  • 7 Most Powerful Consumer Goods Brands

    Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.

  • 10 Most Powerful Retail Brands

    Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.

  • Are Millennials Worth the Effort?

    Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.

  • 2016 Retail & Consumer Goods Analytics Summit Recap

    Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

  • Applegate Improves Marketing Through Quality Engagement

    Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
    Applegate Naturals
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