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Research Topic

  • SAP and Vivanda Serve Up FlavorPrint Technology

    The investment allows for enhanced consumer engagement and targeted personalized food and beverage recommendations, as well as advanced Big Data analytics.
  • Using Neuroscience to Better Understand Human Behavior

    Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.
  • Amazon to Pilot 30-Hour Work Week

    A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth.
  • 15 Companies That Develop The Best C-Level Marketing Leaders

    Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.
  • Marketing to Healthy Food Shoppers

    So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.

  • Walmart's New Food Lab Underway

    Walmart's new culinary and innovation center has 10 test kitchens aimed at developing new items.
  • 7 Most Powerful Consumer Goods Brands

    Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.
  • 10 Most Powerful Retail Brands

    Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.
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