Research Topic

Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.

Nestle and Samsung announce a research collaboration to explore the potential of nutrition science and digital sensor technologies to provide new insights into healthy living.

Marketers who analyze how supermarket shoppers navigate a category and make the necessary pricing and merchandising changes could see increased conversion rates. 

The transition to a peanut-free facility makes products safe for kids with peanut allergies and schools with peanut restrictions.

The "Supply Chain Metrics That Matter" report, based on analysis of financial balance sheet and income statement data within household products and beauty industries, is put together to better understand the state of household products and beauty supply chains, and to determine which companies supply chains did the best on the delivery of a portfolio of metrics over the last decade.

Formerly known as biomanufacturing science training centers, the new M Lab Collaboration Centers provide a simulated manufacturing environment for experiments, troubleshooting and problem solving.

Eighteen brands met Nielsen's requirements for distinctiveness, relevance and endurance to earn the 2016 U.S. Nielsen Breakthrough Innovation Award. Here is this year's roster of winners.