Research Topic

Without the crucial data and intelligence that a TPM system generates, a TPO solution will have nothing to work with and the investment will be wasted.

Exactly one-third of consumer goods marketers view retailer websites as the most important touch point in their digital marketing strategy, according to the "Shopper Marketing Trends Report 2017."

Online course examines the critical role that shopper marketing plays in driving e-commerce success.

Land O’Lakes, Inc. has selected T-Pro Solutions’ trade promotion analytics solution, expected to prioritize improvements to the productivity and performance of its trade promotion investment.

After a seven-week renovation, Target Open House is back. Uncover how the new version of Target's concept store will help startups.

Implementing a solution from CPGToolBox enabled the snack manufacturer to gather key business intelligence surrounding its Ridges product launch in 2016.

Nielsen and Profitero identify 10 tips and insights to help consumer brands create a successful e-commerce strategy in 2017.