Marketing Tactics

The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains

American Greetings Corporation signs a licensing agreement with comedian Ellen DeGeneres to partner on a signature line of humorous greeting cards entitled the ellen collection.

Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that

The Procter & Gamble Company (P&G) was awarded $19.25 million after winning a jury trial on March 16, 2007, in Federal District Court in Salt Lake City, Utah, against four Amway distributors for spreading false rumors about the company to advance their own business.

Like most other consumer product companies, Kimberly-Clark Corporation invests significantly in in-store product promotions, using a manufactured display that

The Sports Authority selects GSI Commerce to provide Web and order processing technologies.

Kmart, a wholly owned subsidiary of Sears Holdings Corporation, adds 32 new products to its assortment of private label beverages under the American Fare brand name.