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Marketing Tactics

  • Opening the Blinds

    Levolor uses analytics tool to make strategic decisions, gain insight into growth opportunities

  • MEGA Brands Names Chief Marketing Officer

    MEGA Brands Inc. names Kathleen Campisano as executive vice-president and chief marketing officer.

  • Bliss Beverage Strikes Deal With Wal-Mart

    The fast-growing independent energy drink company, Bliss Beverage, announces a major agreement with Wal-Mart that will significantly increase distribution of Socko Energy beverages in the United States.

  • Kraft Foods Expands Healthy Living Initiative

    Recent studies show that some Americans have a difficult time understanding nutrition facts labels.

  • Dean Foods Appoints Ice Cream Exec

    Dean Foods Company appoints Rachel Cullen to the newly-created position of senior vice president and chief operating officer, Ice Cream.

  • Harry & David Tends to Marketing Needs

    Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

  • Kraft Searches for New CMO

    Kraft Foods Inc. announces that Jeri Finard, executive vice president and chief marketing officer (CMO), has decided to leave the company for personal reasons.

  • Magic Johnson Tops 'Athlete Business' Endorsement Survey

    NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.
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