Marketing Tactics

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Earlier this week, Kraft Foods Inc. showcased more than 70 new foods and beverages in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention in Chicago.

Phat Farm selects 7thOnline Inc. to provide online showroom and buying solutions for Phat Farm's specialty store retailers.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

Harry & David's famous juicy pears will more easily find their way into the mouths of eager customers thanks to the implementation of SAS Enterprise BI Server, which is helping the Oregon-based gourmet food retailer to manage its marketing activities.

For a lot of people the word "analysis" conjures images of a college professor at a lectern blathering on about some sort of problem that can be solved mathematically.

Stiefel Laboratories has been a family-owned company since 1847 and began producing and selling soaps containing medicinal active ingredients for the treatment of skin problems.

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com.