Skip to main content

Marketing Tactics

  • Nike Names Leads for Regional Apparel Businesses

    Nike Inc. announces that executives have been named to new leadership positions heading the Nike brand's two largest regional apparel businesses, representing approximately 76 percent of Nike's almost $4.6 billion in global apparel revenues.

  • Wal-Mart to Deliver New Shopper Insights

    Consumer goods companies can expect to gain valuable shopper insights from a new generation of consumer panel services created by Wal-Mart Stores Inc. and Information Resources Inc. (IRI) based on Wal-Mart's unique customer segments.

  • Nike and Finish Line Form Marketing Alliance

    Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.

  • Wrigley Leverages Two Global Creative Agencies

    The Wm. Wrigley Jr. Co. selects DDB Worldwide as an additional global creative advertising agency, joining BBDO Worldwide, to provide creative advertising agency support for the company's brands throughout the world.

  • Coca-Cola Brings Olympians Together

    As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming.

  • Crayola and Wal-Mart Simplify School Supply Shopping

    To help erase the stress of back-to-school shopping, Wal-Mart and Crayola have enlisted the perfect back-to-school shopping consultants -- school teachers -- for the thousands of parents in need of help.

  • Coty Inc. Launches New Chloe Women's Fragrance

    Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.

  • Nokia Opens First Design Studio in India

    Nokia has chosen India as the first location in a series of satellite design studios that it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.
X
This ad will auto-close in 10 seconds