Marketing Tactics

Boscov's Department Store selects Allink Enhanced from Harte-Hanks to create a retail database marketing system.

Vita Food Products Inc. and Cadbury Schweppes Americas Beverages (CSAB) announce a new line of savory soda-flavored sauces and marinades.

Diamond Foods Inc., a branded food company specializing in processing, marketing and distributing culinary and snack products, announces the appointment of Jeff Bladdick as vice president of sales for Wal-Mart/Sam's, effective April 30, 2007.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.

Phat Farm selects 7thOnline Inc. to provide online showroom and buying solutions for Phat Farm's specialty store retailers.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year and its first national campaign featuring the new Maytag Repairman, played by Clay Jackson who was recently discovered during a nationwide, public search involving more than 1,500 people.

Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, launches its ecommerce Web site, enabling consumers to purchase its Bravo! and Slammers brands directly from www.bravobrands. com.

Levolor uses analytics tool to make strategic decisions, gain insight into growth opportunities