Marketing Tactics

Following the recent release of its first-ever line of baseball cleats, Under Armour forms a partnership with the Chicago Cubs that includes firstever signage on two outfield doors in left and right field at historic Wrigley Field.

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.

Weighing in on internal transition and external collaboration

Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs.

Ritz Interactive launches customer review capability from PowerReviews.

Anheuser-Busch introduces 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness.

Procter & Gamble's Pringles brand forms its first long-term partnership with an entertainment property in its 37-year history with FremantleMedia, co-producer and licensor of the hit television series, American Idol, in conjunction with show creator, 19 Entertainment.