Marketing Tactics

Kellogg Company is undertaking two major initiatives that further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children and through new front- of-pack nutrition labeling.

Ace Hardware selects the Planalytics Business Weather Intelligence platform to measure and predict weather-driven demand.

The "Barbie BCause" collection reuses excess Barbie fabrics and trimmings to create handbags, pillows, diaries, totes and other eco-friendly accessories.

Tom's of Maine, a maker of natural personal care products, recently received the Maine Governor's Council on Physical Activity 2007 Healthy Workplace Award - Medium Business Category for its long history of empowering employees to live healthy, active lives and for an innovative new rewards-based Wellness Challenge implemented earlier this year.

The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production.

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.