Marketing Tactics

Tom's of Maine, a maker of natural personal care products, recently received the Maine Governor's Council on Physical Activity 2007 Healthy Workplace Award - Medium Business Category for its long history of empowering employees to live healthy, active lives and for an innovative new rewards-based Wellness Challenge implemented earlier this year.

The Coca-Cola Company pledges to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production.

CG companies start to leverage this group's buying power

The Maytag brand launches its first major advertising campaign since being acquired by Whirlpool Corporation last year.

Kraft Foods Inc. showcased more than 70 new food and beverage products in an Internet-based virtual world at the 2007 Food Marketing Institute (FMI) Supermarket Convention last month in Chicago.

Cadbury Schweppes Americas Beverages (CSAB) and Vita Food Products Inc. form a licensing partnership and announce a new line of savory soda-flavored sauces and marinades that feature the popular sodas Dr Pepper, 7UP and A&W Root Beer.

Managing core competencies to better understand and react to consumer demand.

In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.