Marketing Tactics

Albertsons Premiers DVD Rental Kiosks

Albertsons premiers Redbox DVD rental kiosks in select stores throughout the Western United States.
Harp's Foods Launches Reward Program

Harp's Food launches a customer reward program driven by Pay By Touch.
Kimberly-Clark Announces New Global Marketing Structure

Kimberly-Clark (K-C) Corporation unveils the structure for its new Global Marketing organization as part of its ongoing effort to extend its brand-building capabilities, accelerate growth and product innovation, and improve the effectiveness of its marketing resources.
Coty Signs New Spokesmodel

Coty Inc. signs an agreement with Grey's Anatomy star Katherine Heigl to be the face of the first new women's fragrance from Nautica.
Leading the Way

I was fortunate to meet with, interview and even "hang out" with some excellent business leaders over past month.
RFID Meets Promotion Management

A "win-win-win" scenario for the retailer, the manufacturer and the shopper
Diageo Unveils Latest Gin

Diageo NA introduces the newest member to its award-winning portfolio -- Tanqueray Rangpur Gin.
China's Consumer Market Poised for Growth

The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

Kraft Searches for New CMO