GSI Commerce Wins Integrated Marketing Award
Gsi interactive, the marketing services division of GSI Commerce, wins the 2007 Best Integrated Online-Offline Marketing award from LinkShare. GSI won the affiliate marketing award for work on a Toysrus.com campaign. The award was presented to GSI in conjunction with Fabu.com for success in utilizing offline channels to drive online revenue and build awareness of Toysrus.com during the 2006 holiday season. The award was announced during the fourth annual LinkShare Golden Link Awards.