Nike Enhances the Nike+ Experience

On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand. This new product - which was designed for runners who choose not to run with music and for those times when you can't use music -- allows runners to see their distance, pace, time and calories burned when they run, in addition to gaining access to all of the features and tools on www.nikeplus.com. In addition this spring, www.nikeplus.com introduces Nike+ Coach, a new personal coaching tool to help runners go the extra mile and engage like never before in the Nike+ global online running community.  "Nike+ is all about improving your running experience," says Trevor Edwards, Nike's vice president of global brand and category management. "Nike + iPod revolutionized running.  Now the Nike+ SportBand gives more choice and allows Nike+ to cover any running situation.  It tracks your distance, calories burned and other performance information while providing a simple link to the world's largest running club, when you choose not to or can't run with music."