Brooks Sports Improves Marketing Resource Management

Brooks Sports' online marketing library had a poor user interface, it was disorganized and it wasn't searchable. Being a company whose business is focused on peak performance, it needed to find a solution that not only performed better, but helped avoid pain, not cause it. A year ago, Brooks Sports Marketing Department ran across Longwood Software and its TagTeam marketing resource management solution -- developed to address the very performance problems Brooks Sports was experiencing trying to manage its 2,400 item footwear, apparel and accessories marketing library with a system that just wasn't up to the challenge. With TagTeam, when Brooks Sports sales reps or retailers need a running shoe image, a spec on an accessory item, an ad for a newspaper or any of the thousands of other items it produces, the marketing department simply goes online, types in the name of the needed item in a search engine that is part of Longwood Software's TagTeam marketing asset management solution, and it immediately comes up on the screen, ready for download. This enables them to download product images, information, pre-constructed ads and even create its own ads -- all within just a few minutes.