Software Industry and Supply Chain Veteran Joins JDA
JDA Software Group Inc. announces that enterprise software and supply chain expert Larry Ferrere joins the company as senior vice president of product management and chief marketing officer (CMO). He will lead JDA's product management and solution expert teams responsible for JDA's worldwide product strategy, as well as global marketing responsible for branding, marketing services, corporate communications and media relations, product and industry marketing and industry analyst relations. Ferrere will also lead the development and deployment of the go-to-market strategies for JDA's products and solutions, including the creation of marketing programs that build awareness and demand for JDA and its solutions around the world. Prior to JDA, Ferrere was CMO and vice president of sales operations for Manhattan Associates from 2004 to 2006 where he led global product and industry marketing, communications and public relations, analyst relations and sales support initiatives.