McCormick & Company Spices Up Online Strategy
McCormick & Company Inc., the world's largest spice company, employs Studiocom, a WPP Company, to provide interactive services for the remainder of 2007 and 2008. Additionally, the agency's media department will provide search engine marketing and optimization, and media planning and buying strategies. "After an extensive search, we made the decision to go with the agency we felt would be the best partner to take McCormick's online marketing efforts to a new level," says Angie Francolini, vice president, Marketing, McCormick & Company. "Studiocom's history as innovators when coupled with its proposed strategic and creative efforts really set them apart. We're excited at the prospect of embracing new and engaging digital experiences that effectively resonate with our consumers."