Bare Escentuals Appoints SVP of Direct to Consumer Business

Bare Escentuals Inc. appoints Karen Barner to the newly created position of senior vice president of the company's Direct to Consumer business. Encompassing all direct to consumer channels, Barner will be responsible for leading the overall strategic direction and growth of Bare Escentuals' Infomercial, Home Shopping Television (QVC) and Web businesses. Barner joins Bare Escentuals after a 13-year career at Guthy-Renker Corporation, where she served in various direct response marketing management roles for products available on broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels. Most recently, she was senior vice president of marketing, with responsibility for the brand development and management of the Proactiv Solution acne skin-care system.