Coca-Cola Brings Olympians Together

As part of the global "Coke Side of Life" campaign, The Coca-Cola Company announces plans for a new global Olympic television commercial featuring Olympians LeBron James and Yao Ming. The 2008 Olympic Games in Beijing will represent the largest union of cultures in the history of the modern Games, and the new ad serves to highlight James and Yao as "Olympic Ambassadors" who symbolize how the world comes together over a Coca-Cola during the Games. The Coca-Cola Company has proudly partnered with the Olympic Games for almost 80 years, longer than any other sponsor. According to Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola North America, "The Olympic Games and Coca-Cola both connect people in a positive, inspiring way. In our new commercial, LeBron and Yao will come together not as competitors, but as individuals to show how the Olympic Games and Coca-Cola truly unite cultures and people."