P&G Brings Dunkin' Donuts Coffee to Consumer Kitchens

Through a licensing agreement. Procter & Gamble (P&G) will provide Dunkin' Donuts coffee to grocery stores, mass merchandisers, club stores, and drug stores throughout the Unites States. The move coincides with Dunkin' Brands' overall expansion efforts to introduce the brand to new markets across the country and to deepen its relationship with consumers in existing markets. P&G will support the product launch with a multifaceted marketing campaign, including network TV, national consumer print and local radio ads, the dunkinathome.com Web site and a public relations program that amplifies the "America Runs on Dunkin'" advertising theme. P&G Coffee, the No. 1 coffee roaster in the United States, will be responsible for manufacturing, distributing and marketing Dunkin' Donuts packaged coffee to U.S. retail outlets.