Smart Balance Appoints Sales and Marketing Agency

8/23/2007

Smart Balance, manufacturer of Smart Balance buttery spreads, popcorn, oils, cooking sprays, peanut butter, mayonnaise and cheese products, and Earth Balance butter spreads and shortening, appoints Acosta as its sales and marketing agency in the United States. The appointment is for full-service representation in the grocery channel and retail representation at Wal-Mart. "I am delighted to partner with Acosta on both Smart Balance and Earth Balance -- two of the fastest growing brands in food and beverage," says Smart Balance CEO Steve Hughes. "Acosta's extraordinary capabilities and commitment to these brands give me confidence we have the perfect partner to maximize both the strategic and execution potential of these two tremendous brands."