Nike and Finish Line Form Marketing Alliance
Nike Inc. and The Finish Line Inc., an athletic specialty retailer, launched an integrated campaign on August 3, 2007, that highlights Finish Line as a premier destination for Nike+ running shoes this fall.
The campaign, which launched simultaneously in nearly 700 Finish Line stores, online at www.finishline.com and is supported by television and digital advertising, is expected to excite customers about the innovative Nike+ technology and drive consumers into Finish Line stores during the back-to-school selling season.
"This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line," says Kevin Flynn, SVP of marketing at Finish Line.
Launched last year in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ ready running shoes through the wireless Nike+iPod Sport Kit. Data on time, distance, calories burned and pace is stored on the nano and is easily downloaded through iTunes to nikeplus.com.
Consumer Goods Technology honored the Nike+iPod Sport Kit with the "Most Innovative Product" award at the 2006 Consumer Goods Growth & Innovation Forum not only for being the first product of its kind to hit the market, but for creating the what may be the fastest-growing running community in the world.
The campaign, which launched simultaneously in nearly 700 Finish Line stores, online at www.finishline.com and is supported by television and digital advertising, is expected to excite customers about the innovative Nike+ technology and drive consumers into Finish Line stores during the back-to-school selling season.
"This is one of the largest marketing efforts we have launched at one time with Nike, and we believe the campaign helps bring to life the comprehensive Nike+ experience consumers will have at Finish Line," says Kevin Flynn, SVP of marketing at Finish Line.
Launched last year in partnership with Apple, Nike+ lets your iPod nano talk to Nike+ ready running shoes through the wireless Nike+iPod Sport Kit. Data on time, distance, calories burned and pace is stored on the nano and is easily downloaded through iTunes to nikeplus.com.
Consumer Goods Technology honored the Nike+iPod Sport Kit with the "Most Innovative Product" award at the 2006 Consumer Goods Growth & Innovation Forum not only for being the first product of its kind to hit the market, but for creating the what may be the fastest-growing running community in the world.