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Marketing Tactics

  • MEI Announces "TPM Trailblazers"

    MEI announces "TPM Trailblazers", the 2007 Annual Trade Promotion Management User Conferences to be held September 4-6 at Disney's Yacht and Beach Club in Orlando Florida.
  • Nokia Opens its First Design Studio in India

    Nokia has chosen India as the location for the first in a series of satellite design studios it plans to establish in design hot spots around the world, signaling the increasing impact the country is having on the development of mobile phones.
  • Crayola and Wal-Mart Simplify School Supply Shopping

    To help erase the stress of back-to-school shopping, Wal-Mart and Crayola have enlisted the perfect back-to-school shopping consultants -- school teachers -- for the thousands of parents in need of help.
  • Coty Inc. Launches New Chloe Women's Fragrance

    Chloe and Coty Prestige, the selective division of Coty, announce the press launch of a new Chloe's women's fragrance in October 2007 for an on-counter date in February 2008.
  • Sunny Delight Takes Wholesome Approach

    The Sunny Delight Beverages Co. (SDBC) recently unveiled efforts that aim to meet the consumer's desire for more wholesome products as well as accelerate its rate of growth.
  • Spalding Maximizes Online Merchandising Efforts

    According to Bigresearch, 87 percent of nearly 7,500 respondents perform online research before making offline purchases.
  • Nike Enhances the Nike+ Experience

    On April 10, 2008, Nike Inc. brings consumers the next evolution of the Nike+ experience: the Nike+ SportBand, designed for runners who choose not to run with music and for those times when you can't use music.
  • P&G's Woehrle Joins Newell Rubbermaid

    Procter & Gamble marketing veteran Ted Woehrle will join Newell Rubbermaid in the newly created position of senior vice president, marketing and brand management.
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