P&G Announces Gain as 23rd Billion Dollar Brand

The Procter & Gamble Company announces that Gain has become the company's 23rd brand with more than $1 billion in sales. While many of P&G's billion dollar brands are sold globally, as a solely North American brand, Gain is the company's eighth largest brand in dollar sales in the United States. Gain is also the second largest selling laundry detergent in the United States. Gain's significant business growth was supported by its successes with ethnic consumers and scent equity. "Gain consumers demonstrate an extraordinary passion for the brand. We work hard to understand our Gain consumers and work even harder to deliver the amazing scent experience they find in Gain. That's the secret to Gain's remarkable growth," says Kevin Burke, P&G laundry marketing director. Now with the addition of Gain, P&G has 23 brands with more than $1 billion in sales, including popular household brands like Pampers, Tide, Downy, Bounty, Dawn, Charmin and Duracell.