Pepsico Expands Non-Carbonated Beverage Portfolio
Building on its pioneering "total beverage company" strategy, PepsiCo plans to significantly expand its non-carbonated portfolio in the United States. The announcement features news behind four of PepsiCo's mega-brands and further strengthens the company's partnership with its bottlers, and includes the following:
> The introduction of two new products from the makers of Gatorade: G2, Gatorade's first differentiated beverage since the original Thirst Quencher, and a unique enhanced water from Propel called Propel Invigorating Water.
> Maximizing the reach of G2 and the Propel line by leveraging PepsiCo's bottlers and providing distribution rights to the new family of Gatorade products in select channels.
> Restaging PepsiCo's two enhanced waters: Aquafina Alive and SoBe Life Water.
> Maximizing the reach of G2 and the Propel line by leveraging PepsiCo's bottlers and providing distribution rights to the new family of Gatorade products in select channels.
> Restaging PepsiCo's two enhanced waters: Aquafina Alive and SoBe Life Water.
"Today's news marks the biggest development in PepsiCo's non-carbonated business since bringing Gatorade into the portfolio," says John Compton, chief executive officer of PepsiCo North America. "These innovative new products give our unparalleled portfolio even greater strength, and build on PepsiCo's strong leadership positions in water, isotonics and tea. At the same time, together with our bottling partners, we are leveraging the best of our advantaged distribution systems to ensure consumers have handy access to these beverages and their unique benefits and varieties, wherever and whenever they work or play."
