In-Store Media

With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

The Super Bowl is a huge event that demands a huge presence in-store.

Nothing screams football like beer bottles wearing helmets surrounding the Lombardi Trophy.

Coca-Cola developed a display for Albertsons Cos. that moved past price promotion to connect with shoppers in an emotional manner through equity colors and key design cues.

The national return to market of Johnson & Johnson’s Tylenol rapid release gels in January represented the brand’s biggest product launch in years.

These “displays” for 3M’s Scotch Magic tape are ridiculously simple yet brilliantly effective. Consider all the wrapping paper sold at Christmastime.

These beautiful, high-quality banners from Yankee Candle Co. do an outstanding job of attracting attention to the brand as well as buying opportunities.