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In-Store Media

  • "Blow-Away Guy" Anchors Maxell's New Ad Campaign

    Maxell Corporation's classic, black-and-white "blow-away guy" image is the centerpiece of a new multi-million dollar integrated marketing campaign.

  • Product Innovation

    Pepsi Leaps Over Competitors With Off-Beat Beverage

  • Special Report - February 2005

    In-store televisions and other electronic media tools are transforming the consumer/brand relationship

  • The Pulse --September 2004

    A new product offering from Digital View Group called Viewstream delivers promotional and advertising messages directly to consumers via at-shelf video units placed at the point of purchase.

  • About Face

    Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.
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