Hasbro and Steve & Barry's Ink Licensed Apparel Deal
HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007. The deal includes 12 well-known Hasbro properties, the largest line-up that HPG has granted to any single licensee in the apparel category to date. "We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," says Jane Ritson-Parsons, president of HPG. "They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone." The deal includes a wide variety of iconic brands such as Mr. Potato Head, Tonka, My Little Pony, G.I. Joe, Transformers, Candyland, Scrabble, Monopoly, Operation, Magic: The Gathering, and Dungeons & Dragons. The agreement will result in a range of Hasbro-inspired apparel being featured at Steve & Barry's, including T-shirts, hoodies, casual bottoms, sports hats and outerwear.