In-Store Media

With consumers increasingly buying products "anywhere, any time," brands and retailers must deliver engaging experiences that capture their attention before, during, and after the physical shopping experience.

If the Lego Group needed help garnering attention for its Star Wars items, this display certainly solved any in-store visibility problems.

This attractive, four-sided corrugated pallet unit brought together major battery brands – Berkshire Hathaway’s Duracell, Energizer Holdings’ Energizer and Spectrum Brand’s Rayovac – during the holiday season.

WSL Strategic Retail's Wendy Liebmann previews her participation at the upcoming Consumer Goods Sales and Marketing Summit.

The prestige hair brand's software engineers created “Madi,” a chatbot that gives color consultations in Ulta stores just like human colorists do in salons.

Across various product categories and retail channels, account-specific activity rules for football marketing.

Herb Smith, vice president, off-premise customer development & category management, E. & J. Gallo Winery, was inducted into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.

Christopher Witte, vice president, shopper and category development, Tyson Foods, has been selected for induction into the Path to Purchase Institute/Shopper Marketing Hall of Fame for 2017.