Packaging

Publix Embraces Wellness Icons
The supermarket chain has been increasingly drawing attention to its wellness icons and shelf tags to help shoppers efficiently locate and explore products and personalize shopping trips.
Bumble Bee, SAP Use Blockchain to Trace Tuna
The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.

Avocados From Mexico Sends IBM Watson to the Dogs

Avocados From Mexico hosted an IBM Watson-infused digital experience as part of a seasonal campaign that culminated in the brand’s fifth annual Super Bowl TV spot on Feb. 3.
Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle

The world’s largest social food network is getting in the frozen treat space as it launches limited-edition Tasty ice cream flavors.
OSI Creative Finalizes Purchase of New Dimensions Research Corp. Assets

OSI Creative has completed its previously announced purchase of the assets of New Dimensions Research Corp.
Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Walmart's warehouse club chain is getting an exclusive sales window for “Caticorn” cereal before the limited-edition SKU roll out to other retailers in March.
Urban Skin Rx Expands Reach to CVS, Ulta

The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.
Brandless Expands to Baby, Pet Categories

The alternative online retailer is expanding its reach to include baby and pet products at slightly higher price points than its original model.
USDA Adopts Digimarc for Food Packaging Disclosures

The company's barcode has been selected as an approved digital disclosure method for products and packaging containing GMOs.
Avocados From Mexico Sends IBM Watson to the Dogs

A multi-pronged digital experience that helps would-be pet owners find dogs to adopt highlights a seasonal campaign culminating in the brand's latest Super Bowl TV spot.

Publix Embraces Wellness Icons

Bumble Bee, SAP Use Blockchain to Trace Tuna

Avocados From Mexico Sends IBM Watson to the Dogs

Buzzfeed's Tasty Gets in the Ice Cream Game via Nestle

OSI Creative Finalizes Purchase of New Dimensions Research Corp. Assets

Kellogg, Sam’s Club Leverage Instagram to Plug New Cereal

Urban Skin Rx Expands Reach to CVS, Ulta

Brandless Expands to Baby, Pet Categories

USDA Adopts Digimarc for Food Packaging Disclosures

Avocados From Mexico Sends IBM Watson to the Dogs