Procter & Gamble tied in to the April 22 designation of "Earth Day" by spotlighting its environmental efforts and eco-friendly SKUs in this month's edition of brandSaver.
Coca-Cola Co. and Mondelez International’s Nabisco have teamed up to activate their sponsorships of the National Collegiate Athletic Association for an account-specific sweepstakes running at Southeastern Grocers’ Winn-Dixie, Bi-Lo and Harveys during March Madness season.
Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.
Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.
The paper towel brand is tying in to NCAA Tournament hype by joining forces with BuzzFeed’s social food platform for a themed video marketing campaign.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
