Loyalty Marketing

CVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26.

Although still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. 

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there.

A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers.