CVS Drives App Usage with ‘H(app)iness’ EventCVS/pharmacy recently kicked off its first-ever “ExtraCare H(app)iness Event," promising loyalty members a different “surprise” offer within the retailer's mobile application every Wednesday and Sunday from June 30 through July 26. Costco Paves Its Own Way in E-CommerceAlthough still not offering grocery items, the retailer has significantly ramped up its online assortment with seasonal items and products from national brands such as Sony, Samsung and Apple. Driving Media Strategy with ‘Consumer Mix’ Modeling If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit. A Look Inside Albertsons' Latest Flagship in Idaho P2PI visited the new store in April to check out the latest digital capabilities and retail concepts the grocer is testing there. Activation Gallery: In-Store Product Reviews Profile: Vanessa Carlson Bueno, LALA U.S After 15 years in marketing at PepsiCo, Vanessa Carlson Bueno was seeking a career change. An opening at LALA U.S. was intriguing ... Digital Incentive Platforms Solutions Guide 2019 A comparison chart of 24 companies providing various solutions and services that help brands deliver digital incentives and other calls to action to target consumers. Profile: Greg Kearns, Kimberly-Clark Profile: Christine Nessen, Office Depot Profile: Jorge Almeida, Avocados from Mexico First Previous 21 22 23 24 25 Next Last
