However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.
7-Eleven is kicking off football season by teaming with Keurig Dr Pepper's Dr Pepper to launch an augmented reality experience within the retailer's mobile application.
