Loyalty Marketing

Digital Shopper Engagement Solutions Guide 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.
Putting the ‘C’ Back into Consumer Goods

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.
Albertsons Cos. Integrates Quotient’s Targeted Digital Promotions

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.
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The Review Report
Keeping Shoppers Engaged in the ‘Brandless’ Era

As private label penetration grows, national brands should consider unique loyalty-building programs
Reebok Launches Limited-Edition Sneaker Via Voice-Enabled Devices

Reebok this week debuted a limited-edition "Crystal Coated" Club C sneaker that's up for grabs through a sweepstakes via an Amazon Alexa and Google Home skill.
Which Ad Metrics Add Up to Success?

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
Miller Lite Stages Blockchain-Powered Mobile Game

The beer brand recently teamed with Vatom Labs to launch a mobile, blockchain-enabled trivia game.

Behind Kraft Heinz's Holiday Campaign