Loyalty Marketing

Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign. 

Catalina is partnering with Koupon to provide c-store retailers and CPGs with a more holistic understanding of cross-channel consumer purchase behaviors.

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

Brands can develop better products, more relevant services, and more personalized experiences if they engage actively with their consumers.

It's the first retailer to use Quotient’s In-Lane Targeted Digital Promotions solution, which brings proprietary incentives to offline receipts printed at checkout.

As private label penetration grows, national brands should consider unique loyalty-building programs

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?