Shoptology Wins Shopper Duties for UbisoftFrench video game developer and publisher Ubisoft selected Dallas-based shopper marketing agency Shoptology as its agency partner. Editor's Note: Superstar UnicornsPerhaps the most daunting challenge about data & analytics is finding those “unicorn” interpreters: the executives who can look at the data, see an insight, and then be able to clearly explain it to upper management. Culligan Appoints Fallon as Agency of Record Culligan, Rosemont, Illinois, named Minneapolis-based Fallon as its agency of record as part of a new investment to continue supporting the water brand. New App Puts Virtual Watches on Actual Wrists Formex Swiss Watches this month released a mobile app that lets consumers try on its products using their smartphones. Hormel Names CEO for CytoSport Brand Lisa Selk will steer the sports nutrition brand's continued focus on new product innovation and distribution expansion. Sears Inks Licensing Deals for Kenmore, DieHard Cleva North America will manufacture Kenmore brand vacuums and accessories while Dorcy International will make DieHard batteries and flashlights. Talking Rain, Tata Beverages Strike DSD Alliance The pact brings Tata's Himalayan Natural Mineral Water to the U.S. through the independent Sparkling Ice direct-store-delivery distribution network. Terrell Joins GSK to Head up Digital, Technology The former Walmart CIO has "a company-wide remit to transform how new technologies are used to improve performance." Hormel Foods Hires Digital Leader Stephen Koven will be responsible for developing digital strategies and leading teams to build sales and marketing plans. Wilson Launches a Custom Racket 'Shop' Wilson Sporting Goods introduced an online platform that lets tennis players design their own rackets. First Previous 129 130 131 132 133 Next Last
