Marketing

K’NEX Brands celebrates its 25th anniversary by introducing a new look and feel to the brand including a refreshed logo, tagline, website and package design.

The newly created division will be run by veteran Mattel and Disney executive Tim Kilpin, who was appointed CEO and president.

As Nestle USA HQ moves to Virginia, supply chain functions will consolidate in Ohio and IT activity in St. Louis.

Diageo will build a U.S. version of its popular Guinness Open Gate Brewery in Baltimore County, MD, the company announced this week.

Just a quick thought on the benefits of IoT-enabled products, courtesy of Under Armour.

Frito-Lay's Tostitos brand is building marketing momentum for the Super Bowl by introducing limited-edition packaging that presents a warning to game day snackers who have alcohol on their breath.

CGT is accepting speaking proposals from dynamic consumer goods sales and marketing executives for the 2017 Consumer Goods Sales & Marketing Summit taking place June 5-7 in New York City.